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Focus Introduction


Procrastination can be the death knell of any business and that is doubly true for your online business. Working for your self requires a form of self discipline to get the work done as well as strong time management skills. If your previous work history has involved working for someone else then you may not totally grasp this concept as yet, but read on as we learn about the
perils of procrastination.

What is Procrastination?

Procrastination is where you put things off or find excuses for not doing a task that needs doing. Some of the common procrastination techniques employed by online business owners can include spending huge amounts of time on social network sites like Facebook or Twitter; taking phone calls when you are supposed to be working on a project for a client; taking too many long lunches or simply not bothering to get out of bed before lunchtime. All of these examples are time-wasters. If you are wondering if something you are doing is a procrastination technique ask yourself “does this (whatever you are doing) contribute towards my business?” If the answer is “no” then you are procrastinating.

The Danger of Shiny Objects

The internet is full of lots of shiny objects – temptations and distractions that steer you off course when you are supposed to be focusing on your online business. Both Internet Marketers and Service Providers are prone to chasing shiny things when they are supposed to be working for their clients. But the shiny object syndrome has an added dimension that stems far beyond procrastination – shiny object syndrome can undermine the very fabric of your business model.

For example let’s assume you decide to be an Internet Marketer and you decide to create and offer products to potential clients – they could be ebooks, courses or even physical products such as DVDs or CDs. But then you are doing a spot of research online and you come across a flashy banner claiming you can make $300 in the next 15 minutes. You can’t
resist clicking on the banner and you are taken to a sales page that tells you that for just $97 you can get this wonderful secret to untold wealth. Of course the sales page does not tell you that you can also lose $500 in the same length of time and the course you have just out laid money on doesn’t tell you that either.

BUT that is not the worst part of that little example – the worst part is that you have just stolen time and money from your business! You allowed yourself to be distracted when you were supposed to be working on your own business model. You have spent almost $100 that could have gone into your business and you are spending time looking at a course that you
might read once and never implement the ideas.

Online businesses are a little different to traditional bricks and mortar businesses – they don’t have nearly as many overheads and the entry costs are usually pretty small. But all Internet Marketers will tell you that you need either time or money to grow your business, while Service Providers will tell you that time is the most important commodity. So if you want your online
business to succeed then you can’t afford to waste either time or money – don’t let yourself be distracted by shiny objects.

From: Focus – How To Stay Focused On Your Online Business For More Results. Buy The FULL Ebook, HERE>>>

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