Promotion Tactics – Using Email Lists As A Marketing Tool
As a business entrepreneur there are numerous ways to increase your sales and better market yourself and your abilities. One of the most common, and most profitable, ways to increase your network is through online marketing.
Online marketing is a must for anyone who owns their own business or has a product or an idea they’re trying to sell. Twenty years ago online marketing wouldn’t have gotten you very far, but now the internet is the quickest, and most productive, way to get your idea out there into the world.
One of the most useful methods of online marketing is email marketing. Email marketing does a number of helpful things for you. Email marketing:
- Allows you to reach many people at once
- Gives you an unlimited number of contacts
- Is more affordable than regular mail
- It’s easy to update
These points are very important for today’s marketing entrepreneur. Let’s talk about the first point. Email marketing allows you to reach a number of people at once.
Allows You to Reach Many People at Once
When I say ‘A number of people’ I don’t just mean ten or twenty, I’m talking hundreds and thousands. You might have a hundred email addresses to work with and email marketing will let you get through to all of them.
It’s not only that you can email many people; the great thing about email marketing is also that you can email many people at once and say the same thing to them. In other words, you don’t have to re-write the email over and over.
One of the things I find about hand writing letters and advertisements is that although it is still a lot less informal, it is sloppy.
Hand writing all of your clients means you either a) Write hundreds of letters until your wrists are stiff and your fingers ache, or b) write one letter and photocopy it which doesn’t look nearly as impressive as handwriting them.
Email correspondence saves you a lot of trouble because nobody expects a handwritten online letter. You don’t have to worry about photocopies and buying stamps, all you have to do is write a brilliant advertisement or newsletter and send it through multiple emails. You can also copy and paste the letter if your email list is too large to send that many messages at once. There are many ways for using email lists as a marketing tool.
From: Promotion Tactics – How To Gain Customers For Your Online Business. Buy The FULL Ebook, HERE>>>.